What else can I do?
Readers, I have recently been thinking about blogging and realized that there are many misconceptions bloggers have that could be ruining their success. As bloggers, we constantly hear the same advise over and over: create great content, have clear photography, and communicate with your readers. Yet many of us bloggers do all of these and still struggle with growing our followers, and atracting engaged readers, and gaining traffic. In this post, I hope to address some coming blogging misconceptions so you can apply what you learn to your own blog and gain more traffic, authentic followers, and engagement.
1. Your blog is not about you.
Most of us begin blogging for the same reasons: we love to write, we think we have something to contribute, and we think that it would be nice to make money from home. In the beginning, we start off deciding what to write about based on your personal interests, but now that you have started your blog and decided upon your niche, your blog is no longer about you. Instead, you need to be asking the question “what do my readers get from reading my blog?” as you write each post. This is the primary question that should drive all of your content and posts. If your readers gain nothing by reading your blog, then they will be unlikely to return.
Obviously, this does not mean you should not add your personal voice and touches, you absolutely should, but your readers care most about what you have to offer, not you as a person. At least, initially. For example, I like Niki because of their products. As I continue to buy Niki’s products and gain my desired results each time that I partake in what they have to offer, I will inevitably build loyalty over time and eventually, I will develop an appreciation for Niki as a company. Your readers are the same way. If they can rely on your blog to acquire what they desire, then they will return and eventually begin supporting you. Therefore, it is important that each experience they have on your blog is good.
In order to achieve a following, traffic, and loyal readers, you need to identify your target audience and find out their wants. Ask yourself: when your target audience is searching for blogs to read, what are they looking for?
2. Blogging is not a competition, it is a community.
I have had many short conversations recently with experienced, successful bloggers about this. All of them agree. If you are not willing to take a 100th of a second to retweet your fellow blogger’s posts, then why should they retweet yours? I know there is that great idea of people retweeting your blog because they read it and like it, but especially in the beginning stages, your blog has not been “discovered” and you need your blogging community to help promote your posts to get you seen.
Ironically, many young bloggers tweet about wanting a “blogging buddy” or a blogging community when what they really mean is they want people to help them promote their own blog. Strong blogging communities come about when a group of bloggers intentionally share and engage with one another’s blog posts. And I’m not going to lie, this takes work. It is hard, if not impossible, to share, read, and comment on all of the blogs within my community but I do my best and some days more blogs get shared than others.
3. Pop ups and excessive ads discourage readers.
This a a controversial one, but it is another common complaint I have heard many readers voice. As bloggers, we understand that you are trying to make money for your blog, but as a reader, advertisements and pop ups turn us away. Are you willing to turn away potentially faithful readers just to gets some clicks and make a few cents? Not worth it. There are plenty of other ways to make money blogging such as affiliate links, (only list products you use daily and love), ebooks, books, classes and more.
Not to go on a rant, but I have come across many blogs recently that my browser can barely load because there are so many ads popping up everywhere. Then, I have to look all over the page for the tiny “x”, only to be greeted with more ads. Furthermore, if I am reading a post about blogging, I don’t want to scroll through a bunch of clothing ads right in the middle of the posts. I have become so frustrated with pop ups and ads that I no longer even try to read a blog when I see them, and I would especially never recommend that blog to someone. Consider your readers and respect them.
I hope these tips help you grow your blog and that you can find a great blogging community to connect and engage with. Read and retweet blogs and keep working on, and improving your own blog. There is always something to be learned, and there is always work to be done. Thank you for reading and keep blogging!
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Great Blogs to Read and Follow:
The Balancing Soul Kristine blogs about health, nutrition, and yoga. I like her blog because it is helpful and positive. All of her recipes are healthy and look delicious. Her yoga is calming and restorative. She tackles health in a gentle and optimistic way that does not make you feel shameful over your current state. You should visit Kristine’s blog if you need kind encouragement in making healthy lifestyle changes.
Uniquely Mickie Makaela is a college lifestyle blogger. Makaela’s blog is fun and personal. She includes fun posts such as her recent Blogtober “How I’ll be Spending Halloween” and “My dream Job”. Makaela offers great inspiration for college age women, especially those struggling during this phase of life.
Namastay Traveling Juliette blogs about traveling and yoga. Her blog includes breathtaking pictures and stories of her travels in Australia, Central American, the United States, and all over Europe. She also includes a schedule of her yoga classes, so if you are enjoying her traveling posts, you should check our her yoga classes too.
I will continue promoting blogs I like to help out my fellow bloggers. To be eligible for consideration you must:
- be a fellow lifestyle blogger
- and be a follower/subscriber